Module 31-MM11-WiMa Marketing

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Explanation regarding the elements of the module

Es sind drei Vorlesungen zu verschiedenen Themengebieten zu belegen.

Marketing und Marktforschung (lecture)

Reference no. Teaching staff Topic Type Dates My eKVV
311811 Decker   Marketing und Marktforschung / Quantitative Methoden der Marketingforschung / Sonderformen des Marketings
Prüfer: Prof. Dr. Decker
Registration via the electronic course catalogue (eKVV) by 2/6/25
MDP 311811: Set in timetable
312103 Flaswinkel   Marketing und Marktforschung (Consumer Behavior) V Thu 10-12 in X-E0-207 [14.10.2024-31.01.2025] 312103: Set in timetable

Quantitative Methoden der Marketingforschung (lecture)

Reference no. Teaching staff Topic Type Dates My eKVV
311811 Decker   Marketing und Marktforschung / Quantitative Methoden der Marketingforschung / Sonderformen des Marketings
Prüfer: Prof. Dr. Decker
Registration via the electronic course catalogue (eKVV) by 2/6/25
MDP 311811: Set in timetable

Sonderformen des Marketings (lecture)

Reference no. Teaching staff Topic Type Dates My eKVV
311811 Decker   Marketing und Marktforschung / Quantitative Methoden der Marketingforschung / Sonderformen des Marketings
Prüfer: Prof. Dr. Decker
Registration via the electronic course catalogue (eKVV) by 2/6/25
MDP 311811: Set in timetable
312106 Souka   Sonderformen des Marketings (Customer Experience Management) Course taught in English V Tue 12-14 in H10 [14.10.2024-31.01.2025] 312106: Set in timetable

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Uses