Module 31-MM11-WiMa Marketing

Explanation regarding the elements of the module

Es sind drei Vorlesungen zu verschiedenen Themengebieten zu belegen.

Marketing und Marktforschung (lecture)

Reference no. Teaching staff Topic Type Dates My eKVV
311811 Decker   Marketing und Marktforschung / Quantitative Methoden der Marketingforschung / Sonderformen des Marketings
Prüfer: Prof. Dr. Reinhold Decker
Registration via the electronic course catalogue (eKVV) by 7/19/22
MDP

Quantitative Methoden der Marketingforschung (lecture)

Reference no. Teaching staff Topic Type Dates My eKVV
311811 Decker   Marketing und Marktforschung / Quantitative Methoden der Marketingforschung / Sonderformen des Marketings
Prüfer: Prof. Dr. Reinhold Decker
Registration via the electronic course catalogue (eKVV) by 7/19/22
MDP
312104 Max   Quantitative Methoden der Marketingforschung (Marketing and Data Science) V Thu 14-16 in X-E0-236 [18.04.-15.07.2022] einmalig am 02.06.2022 in CITEC
Thu 14-16 in CITEC [02.06.2022] einmalig am 02.06.2022 in CITEC

Sonderformen des Marketings (lecture)

Reference no. Teaching staff Topic Type Dates My eKVV
311811 Decker   Marketing und Marktforschung / Quantitative Methoden der Marketingforschung / Sonderformen des Marketings
Prüfer: Prof. Dr. Reinhold Decker
Registration via the electronic course catalogue (eKVV) by 7/19/22
MDP
312106 Heimann   Sonderformen des Marketings (Introduction to Service Marketing) Course taught in English V Mon 10-12 ONLINE [04.-15.04.2022]
Mon 10-12 in X-E0-202 [18.04.-15.07.2022]