Module 31-MM11-WiMa Marketing

Semester selection: WiSe 2026/2027 SoSe 2026 WiSe 2025/2026 SoSe 2025 WiSe 2024/2025 SoSe 2024 WiSe 2023/2024 SoSe 2023 WiSe 2022/2023 Previous...

Explanation regarding the elements of the module

Es sind drei Vorlesungen zu verschiedenen Themengebieten zu belegen.

Marketing und Marktforschung (lecture)

Reference no. Teaching staff Topic Type Dates My eKVV
311811 Decker   Marketing und Marktforschung / Quantitative Methoden der Marketingforschung / Sonderformen des Marketings
Prüfer: Prof. Dr. Reinhold Decker
Registration via the electronic course catalogue (eKVV) by 7/11/23
MDP 311811: Set in timetable

Quantitative Methoden der Marketingforschung (lecture)

Reference no. Teaching staff Topic Type Dates My eKVV
311811 Decker   Marketing und Marktforschung / Quantitative Methoden der Marketingforschung / Sonderformen des Marketings
Prüfer: Prof. Dr. Reinhold Decker
Registration via the electronic course catalogue (eKVV) by 7/11/23
MDP 311811: Set in timetable
312104 Max   Quantitative Methoden der Marketingforschung (Marketing and Data Science) V Thu 14-16 in U2-205 [03.04.-14.07.2023] 312104: Set in timetable

Sonderformen des Marketings (lecture)

Reference no. Teaching staff Topic Type Dates My eKVV
311811 Decker   Marketing und Marktforschung / Quantitative Methoden der Marketingforschung / Sonderformen des Marketings
Prüfer: Prof. Dr. Reinhold Decker
Registration via the electronic course catalogue (eKVV) by 7/11/23
MDP 311811: Set in timetable
312106 Heimann   Sonderformen des Marketings (Einführung ins Dienstleistungsmarketing) V Tue 10-12 in X-E0-207 [03.04.-14.07.2023] 312106: Set in timetable