Das Seminar befasst sich mit den Grundlagen des Managements und Marketings von Sportorganisationen. Es werden Themen wie z.B. Sponsoring, Corporate Social Responsibility (CSR), Markenmanagement, Teamsportmanagement und Vermarktung und Controlling behandelt.
| Frequency | Weekday | Time | Format / Place | Period | |
|---|---|---|---|---|---|
| weekly | Fr | 10-12 | H9 | 07.10.2024-31.01.2025
not on: 11/1/24 / 11/22/24 / 12/27/24 / 1/3/25 |
einmalig am 22.11.2024 in H3 |
| one-time | Fr | 10-12 | H3 | 22.11.2024 | einmalig am 22.11.2024 in H3 |
| Module | Course | Requirements | |
|---|---|---|---|
| 61-P-SpM Sportmanagement | Einführung in das Sportmanagement | Study requirement
|
Student information |
| 61-PW-SM Sportmanagement | Organisationsmanagement und -marketing | Study requirement
|
Student information |
| 61-W-SuEM Sport- und Eventmanagement | Einführung in das Sportmanagement | Study requirement
|
Student information |
The binding module descriptions contain further information, including specifications on the "types of assignments" students need to complete. In cases where a module description mentions more than one kind of assignment, the respective member of the teaching staff will decide which task(s) they assign the students.