300128 Public Relations - Zur Medialisierung von Organisationen (S) (WiSe 2014/2015)
Contents, comment
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Organisationen – ob nun Unternehmen, Parteien oder Universitäten – stehen heute unter medialer Dauerbeobachtung. In der massenmedial vermittelten Öffentlichkeit sehen sie sich mit unterschiedlichen, z.T. konfligierenden Anforderungen und Erwartungen konfrontiert. Viele Organisationen haben deshalb Spezialisten (PR-Abteilungen), die die Medien bzw. entsprechende Anforderungen beobachten und für die eigene Organisation in anschlussfähige Mitteilungen übersetzen. Zusätzlich übernehmen sie die Aufgabe, ihre Organisation in den (Massen-)Medien möglichst gut aussehen zu lassen. In dem Seminar werden zu diesem Verhältnis zwischen der Öffentlichkeitsarbeit von Organisationen und den Massenmedien ausgewählte Texte untersucht und diskutiert.
Teaching staff
Dates ( Calendar view )
| Frequency | Weekday | Time | Format / Place | Period |
|---|
Subject assignments
| Module | Course | Requirements | |
|---|---|---|---|
| 30-M27 Fachmodul Wissenschaft, Technik, Medien | 1. Seminar | Study requirement
|
Student information |
| 2. Seminar | Study requirement
|
Student information | |
| - | Graded examination | Student information | |
| 30-M35 Fachmodul Mediensoziologie | 1. Seminar | Study requirement
|
Student information |
| 2. Seminar | Study requirement
|
Student information | |
| - | Graded examination | Student information |
The binding module descriptions contain further information, including specifications on the "types of assignments" students need to complete. In cases where a module description mentions more than one kind of assignment, the respective member of the teaching staff will decide which task(s) they assign the students.
| Degree programme/academic programme | Validity | Variant | Subdivision | Status | Semester | LP | |
|---|---|---|---|---|---|---|---|
| Frauenstudien | (Enrollment until SoSe 2015) | ||||||
| Sozialwissenschaften GymGe als zweites Unterrichtsfach / Master of Education | (Enrollment until SoSe 2014) | Fachmodul (FM) Wiss | 4 | (bei Einzelleistung 2 LP zusätzlich) |
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- Last update basic details/teaching staff:
- Friday, December 11, 2015
- Last update times:
- Thursday, September 18, 2014
- Last update rooms:
- Thursday, September 18, 2014
- Type(s) / SWS (hours per week per semester)
- seminar (S) / 2
- Department
- Faculty of Sociology
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