300254 Einführung in die Methoden der Marktforschung (S) (WiSe 2020/2021)

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Für viele Soziolog*innen stellt die Markt- und/oder Sozialforschung ein potentielles Arbeitsfeld dar. In diesem Seminar sollen grundlegende Kenntnisse über die Arbeit an solchen Instituten vermittelt werden. Diese reichen von internen Arbeitsteilungen, über Auftragsarbeiten bis hin zu kundengerechten Auswertungsmethoden. Der Schwerpunkt des Seminars liegt in der Besprechung typischer Erhebungsinstrumente, Tools und Auswertungsprozesse.
Nach derzeitigem Kenntnisstand findet dieses Seminar in Präsenz online über Zoom statt.

Teaching staff

Dates ( Calendar view )

Frequency Weekday Time Format / Place Period  
weekly Di 10-12 ONLINE   26.10.2020-12.02.2021

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Subject assignments

Module Course Requirements  
30-M-Soz-M3a Soziologische Methoden a Seminar 1 Study requirement
Student information
Seminar 2 Study requirement
Student information
- Graded examination Student information
30-M-Soz-M3b Soziologische Methoden b Seminar 1 Study requirement
Student information
Seminar 2 Study requirement
Student information
- Graded examination Student information
30-M-Soz-M3c Soziologische Methoden c Seminar 1 Study requirement
Student information
Seminar 2 Study requirement
Student information
- Graded examination Student information
30-MeWi-HM4 Methoden der Medienforschung Lehrveranstaltung I Graded examination
Student information
Lehrveranstaltung II Study requirement
Student information
Lehrveranstaltung III Study requirement
Student information
30-SW-ESo Empirische Sozialforschung Seminar 1 Study requirement
Student information
Seminar 2 Study requirement
Student information
- Graded examination Student information

The binding module descriptions contain further information, including specifications on the "types of assignments" students need to complete. In cases where a module description mentions more than one kind of assignment, the respective member of the teaching staff will decide which task(s) they assign the students.


Studienleistung: Referat
Prüfungsleistung: Hausarbeit

E-Learning Space
E-Learning Space
Registered number: 54
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Address:
WS2020_300254@ekvv.uni-bielefeld.de
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Coverage:
28 Students to be reached directly via email
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Last update basic details/teaching staff:
Tuesday, May 19, 2020 
Last update times:
Tuesday, October 13, 2020 
Last update rooms:
Tuesday, October 13, 2020 
Type(s) / SWS (hours per week per semester)
seminar (S) / 2
Department
Faculty of Sociology
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ID
223897861