230605 Hochschulmarketing in Theorie und Praxis (S) (WiSe 2016/2017)

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Dieses Seminar wird in Kooperation mit dem Referat für Kommunikation der Universität Bielefeld durchgeführt möchte in wichtige Aspekte und Kompetenzen des Hochschulmarketings einführen. Im Rahmen dieses Seminars (das sich aus Block- und Einzelterminen zusammensetzt) ist es geplant, sich anhand eines konkreten Projektes aus dem Bereich des hiesigen Referats für Kommunikation mit unterschiedlichen Aufgabenfeldern, Maßnahmen und Möglichkeiten des Hochschulmarketings zu beschäftigen. Die Teilnehmer_innen können anhand real existierender Fragestellungen und Projekte konkrete Kenntnisse erwerben, um die Möglichkeiten, Perspektiven und Herausforderungen dieses Berufsfeldes kennen zu lernen. Neben Plenumsveranstaltungen wird es verschiedene Gruppenarbeitstremine geben, in denen praktisch anhand konkreter Teilprojekte gearbeitet wird.

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Subject assignments

Module Course Requirements  
23-MeWi-HM1 Medien, Sprache und Kultur Lehrveranstaltung I Graded examination
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Lehrveranstaltung II Study requirement
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Lehrveranstaltung III Study requirement
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Lehrveranstaltung IV Study requirement
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23-MeWi-HM5 Praxis-Umgang mit Medien Lehrveranstaltung I Graded examination
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Lehrveranstaltung II Study requirement
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Lehrveranstaltung III Study requirement
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Lehrveranstaltung IV Study requirement
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The binding module descriptions contain further information, including specifications on the "types of assignments" students need to complete. In cases where a module description mentions more than one kind of assignment, the respective member of the teaching staff will decide which task(s) they assign the students.

Degree programme/academic programme Validity Variant Subdivision Status Semester LP  
Medienwissenschaft, interdisziplinäre / Master (Enrollment until SoSe 2014) Hauptmodul 1; Hauptmodul 6 Wahlpflicht 3  

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WS2016_230605@ekvv.uni-bielefeld.de
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Last update basic details/teaching staff:
Monday, December 12, 2016 
Last update times:
Thursday, January 19, 2017 
Last update rooms:
Thursday, January 19, 2017 
Type(s) / SWS (hours per week per semester)
seminar (S) / 2
Department
Faculty of Linguistics and Literary Studies
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80361224