Das Seminar befasst sich mit den Grundlagen des Managements und Marketings von Sportorganisationen. Es werden Themen wie z.B. Sponsoring, Corporate Social Responsibility (CSR), Markenmanagement, Teamsportmanagement und Vermarktung und Controlling behandelt.
| Frequency | Weekday | Time | Format / Place | Period |
|---|
| Module | Course | Requirements | |
|---|---|---|---|
| 61-P-SpM Sportmanagement | Einführung in das Sportmanagement | Study requirement
|
Student information |
| 61-PW-SM Sportmanagement | Organisationsmanagement und -marketing | Study requirement
|
Student information |
| 61-W-SuEM Sport- und Eventmanagement | Einführung in das Sportmanagement | Study requirement
|
Student information |
The binding module descriptions contain further information, including specifications on the "types of assignments" students need to complete. In cases where a module description mentions more than one kind of assignment, the respective member of the teaching staff will decide which task(s) they assign the students.