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610255 Marketing von Sportorganisationen (S) (SoSe 2024)
Contents, comment
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Der Seminar gibt einen Überblick über die theoretischen Grundlagen der Markenbildung und des Marketings in Sportorganisationen. Dazu gehören der Einsatz klassischer Marketinginstrumente als auch die Beschäftigung mit dem Dienstleistungsmarketing sowie mit dem Markenmanagement.
Teaching staff
Dates ( Calendar view )
| Frequency | Weekday | Time | Format / Place | Period |
|---|
Subject assignments
| Module | Course | Requirements | |
|---|---|---|---|
| 61-OM-Org Organisations Organisationen | Marketing von Sportorganisationen | Graded examination
|
Student information |
| 61-OM-SpOe Sport Economics Sportökonomie | Sportmarketing/Sportsponsoring | Student information |
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- seminar (S) / 2
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- Faculty of Psychology and Sports Science / Department of Sports Science
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