401161 BHC14b: Grundlagen der Kommunikationswissenschaft (VÜA) (WiSe 2019/2020)

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In diesem Modul erwerben die Studierenden die Kompetenz, den Kommunikationsbegriff anzuwenden. Sie verstehen Unterschiede und Gemeinsamkeiten zwischen den Kommunikations- und den Gesundheitswissenschaften. Dabei geht es sowohl um den Bereich der zwischenmenschlichen Kommunikation als auch um die Kommunikation zwischen dem Individuum und der Gesellschaft sowie um die Prinzipien massenmedialer Kommunikation, die den Studierenden in der Praxis in unterschiedlichen Organisationsformen und Institutionen begegnen wird.

Das Modul besteht aus zwei Veranstaltungen. Neben dieser Veranstaltung ist das die Veranstaltung "BHC28a Massenmedien - Nutzung und Wirkungen" im Sommersemester.

Inhalte der Veranstaltung "BHC14b Grundlagen der Kommunikationswissenschaft" sind insbesondere:

- Grundlagen der Gesundheitskommunikation: Das Verhältnis von Gesundheits- und Kommunikationswissenschaften
- Verbale und nonverbale Kommunikation
- Gesundheitskamapgnen
- Massenmedien und Kommunikation
- Medienwirkungsforschung
- Zielgruppengerechte Kommunikation
- Evidenzbasierte Gesundheitskommunikation

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Module Course Requirements  
40-IndiErg1 Grundlagen der Gesundheitskommunikation (für Fachfremde) BHC14b Grundlagen der Kommunikationswissenschaft Study requirement
Student information
40-M3 Kommunikationswissenschaftliche Grundlagen BHC14b Grundlagen der Kommunikationswissenschaft Study requirement
Student information

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Last update basic details/teaching staff:
Tuesday, October 8, 2019 
Last update times:
Wednesday, July 10, 2019 
Last update rooms:
Wednesday, July 10, 2019 
Type(s) / SWS (hours per week per semester)
lecture with exercises (VÜA) / 4
Department
School of Public Health
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175773810