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- Participants: 19
- Limitation of the number of participants: 30
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312719 Praktische Übung - Führung von Familienunternehmen - Anwendung empirischer Forschungsmethoden (Ü) (WiSe 2021/2022)
Short comment
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Die Veranstaltung soll vor Ort abgehalten werden.
Es ist eine verbindliche Anmeldung unter Angabe von Namen, Vorname, Matrikelnummer, Fachsemester und Belegnummer bis zum 06. Oktober 2021 per Mail an Lsthoon@uni-bielefeld.de notwendig. Die Information über die Platzvergabe erhalten Sie über das Teilnehmermanagement. Studierende, die sich nach dem 06.10.2021 anmelden, erhalten einen Platz auf der Warteliste.
Contents, comment
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1. Länder- und Marktdaten
- Vorstellung der Unternehmensgruppe Hettich (Vorlesung)
- Erarbeitung von Länder- und Marktdaten (Gruppenarbeit)2. interkulturelle Herausforderungen
- Einführung in die Theorie von Hofstede und Meyer (Vorlesung)
- konkrete Erarbeitung der kulturellen Unterschiede und Maßnahmen zum Umgang (Gruppenarbeit)3. Businessplan
- Einführung in die Theorie der Markteintrittsstrategien (Vorlesung)
- Eckdaten für den Businessplan (Vorlesung)
- Erarbeitung eines konkreten Businessplan (Gruppenarbeit)
Requirements for participation, required level
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In dieser praktischen Übung erarbeiten Sie in Gruppen von 3-4 Studierenden einen Businessplan zum Markteintritt in ein neues Land am konkreten Beispiel der Firma Hettich.
Bibliography
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Geert Hofstede, G. J. (2010). Cultures and organizations: software of the mind: intercultural cooperation and its
importance for survival. McGraw Hill.
Meyer, E. (2014). The Culture Map. New York: PublicAffairs.
Arvidsson, H. &. (2019). The Uppsala Model of internationalisation and beyond.
External comments page
Teaching staff
Dates ( Calendar view )
| Frequency | Weekday | Time | Format / Place | Period |
|---|
Subject assignments
| Module | Course | Requirements | |
|---|---|---|---|
| 31-MM33 Führung von Familienunternehmen | Praktische Übung | Study requirement
|
Student information |
The binding module descriptions contain further information, including specifications on the "types of assignments" students need to complete. In cases where a module description mentions more than one kind of assignment, the respective member of the teaching staff will decide which task(s) they assign the students.
Prüfungsleistung ist die Präsentation des konkreten Businessplans
- E-Learning Space
- E-Learning Space
- Registered number: 19
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- Limitation of the number of participants:
- Limited number of participants: 30
- Address:
- WS2021_312719@ekvv.uni-bielefeld.de
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- Last update basic details/teaching staff:
- Wednesday, January 26, 2022
- Last update times:
- Thursday, January 20, 2022
- Last update rooms:
- Thursday, January 20, 2022
- Type(s) / SWS (hours per week per semester)
- exercise (Ü) / 2
- Department
- Faculty of Business Administration and Economics
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