401045 BSc 45 Praxisfeld interne und externe Kommunikation im Gesundheitsmanagement (V+Ü) (SoSe 2008)
Contents, comment
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Ziel
In dieser Veranstaltung sollen grundlegende Kenntnisse der internen und externen Managementkommunikation im Unternehmen vermittelt werden. Dabei stehen vor allem Marketing- und Integrationsinstrumente im Mittelpunkt, die in ihrer besonderen Bedeutung für die Managementkommunikation in Unternehmen des Gesundheitssektors dargestellt werden. Hinzu kommen Praxisvorträge zum Qualitätsmanagement und zur wertorientierten Unternehmensführung. Die Studierenden sollen in der Anwendung dieser Methoden vertraut gemacht werden.
Inhalt
Interne Managementkommunikation:
- Kultur und Werte der Unternehmensführung
- Qualitätsmanagement
- QM in ambulanten und stationären Einrichtungen des Gesundheitswesens
Externe Managementkommunikation:
- Marktforschung und -analyse
- Marketing und Marktbearbeitung
- Zielgruppenanalyse
- Medienarbeit, Öffentlichkeitsarbeit
- Integration von Versorgungsprozessen
- Modelle der Versorgungsintegration
Teaching staff
Dates ( Calendar view )
| Frequency | Weekday | Time | Format / Place | Period | |
|---|---|---|---|---|---|
| weekly | Do | 14-18 | H11 | 10.04.-17.07.2008
not on: 5/1/08 / 5/22/08 / 7/10/08 |
am10.07.2008 Raum T2-107 |
| one-time | Fr | 9-11 | H15 | 30.05.2008 | |
| one-time | Do | 14-18 | T2-107 | 10.07.2008 | Achtung: der BSc 45 findet heute nicht im H11 sondern in T2-107 statt !!! |
| one-time | Do | 15-19 | T2-107 | 17.07.2008 | |
| one-time | Fr | 14-18 | L6-126 | 18.07.2008 |
Examinations
| Date | Time | Format / Room | Comment about examination |
|---|---|---|---|
| Thursday, May 15, 2008 | 14-16 | U7-205 | |
| Thursday, May 15, 2008 | 14-16 | S2-121 | |
| Thursday, July 17, 2008 | 14-16 | H10 |
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Subject assignments
| Degree programme/academic programme | Validity | Variant | Subdivision | Status | Semester | LP | |
|---|---|---|---|---|---|---|---|
| Gesundheitswissenschaften / Bachelor | (Enrollment until SoSe 2011) | BScMod10 | Pflicht | 4. | 6 |
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No eLearning offering available
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- Last update basic details/teaching staff:
- Friday, December 11, 2015
- Last update times:
- Thursday, September 26, 2013
- Last update rooms:
- Friday, July 4, 2008
- Type(s) / SWS (hours per week per semester)
- lecture (V) + exercise (Ü) / 4
- Department
- School of Public Health
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- ECTS points
- 6
- (Also refer to the credit information in connection with the subject assignments)
- ID
- 6567322
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