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401531 BHC53 Praxisprojekt Gesundheitsberichterstattung: Health Communication - A Critical Perspective (Pj) (WiSe 2015/2016)

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Many of us probably think that differences of opinion exist only in text and talk associated with private life, or that issues of ideology, interests and power are relevant only to the text and talk of journalists, politicians, and scholars in the humanities. Whether or not there is an evidence basis, healthcare text and talk are sometimes presented and/or taken up as value-free, objective, disinterested or reflecting unquestionable standard operating procedures. With a few exceptions (e.g. debates around insurance), it is not common in certain environments for healthcare text and talk to be viewed through the lens of interest and ideology.

In part, this practical project will enable you to view choices for making meaning in samples of healthcare text and talk as being ideologically shaped and potentially promoting specific powerful interests. Samples of healthcare text and talk could include: materials for public health campaigns (posters, stickers, pamphlets, billboards, announcements on radio/TV); educational materials in doctor’s waiting rooms, instructions in health facilities and consent forms; advertisement of medicines; packaging and advertisement of foods and health drinks; available transcripts of doctor – patient communication; available documents in which adverse medical outcomes are reported; decision-making documents in psychiatric and other contexts; interview protocols; etc. You are encouraged to be alert to possible material of analytical interest (see outcome 3 below).


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Modul Veranstaltung Leistungen  
40-M21 Praxisprojekte Gesundheitsberichterstattung BHC53 Praxisprojekte Gesundheitsberichterstattung Studieninformation

Die verbindlichen Modulbeschreibungen enthalten weitere Informationen, auch zu den "Leistungen" und ihren Anforderungen. Sind mehrere "Leistungsformen" möglich, entscheiden die jeweiligen Lehrenden darüber.

Konkretisierung der Anforderungen

Intended learning outcomes. At the end of the semester,
1. you should be able to demonstrate and understanding of select notions in critical theory;
2. you should be able to demonstrate familiarity with select frameworks and tools for unlocking interests and ideology in the text, talk and images in healthcare;
3. you should be able to apply your theoretical knowledge to the analysis of relevant healthcare material which you will choose;
4. you should be able to write up your analysis in ‘3’ above in the form of a 1-2 page essay/journalistic article (co-authored) in the project magazine/newsletter.

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