318101 Grundlagen des Marketings (S) (WiSe 2023/2024)
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ACHTUNG!
Sie können die Veranstaltung nur belegen, wenn Sie als Teilnehmer*in zum Programm "Studierende & Wirtschaft" zugelassen sind!
Bitte informieren Sie sich unter http://www.uni-bielefeld.de/stuwi
Contents, comment
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Inhalt des Seminars ist die Vermittlung der wesentlichen Grundlagen des Marketings. Dazu beschäftigen wir uns zunächst mit den theoretischen Grundlagen, die anhand entsprechender Praxisbeispiele verdeutlicht werden. Themenbereiche sind z. B. Preis- und Produktpolitik, Distributions- und Kommunikationspolitik aber auch Marktforschung und Marketingplanung.
Im Ergebnis sollen die Teilnehmenden über einen umfassenden Überblick zu relevanten Marketinggrundlagen verfügen und dies praktisch angewendet haben.
Teaching staff
Dates ( Calendar view )
| Frequency | Weekday | Time | Format / Place | Period |
|---|
Subject assignments
| Module | Course | Requirements | |
|---|---|---|---|
| 31-IndiErg-StuWi Studierende und Wirtschaft | Marketing | Study requirement
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Student information |
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- Sunday, January 28, 2024
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- Friday, January 26, 2024
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- Friday, January 26, 2024
- Type(s) / SWS (hours per week per semester)
- seminar (S) / 2
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- Zentrum für Lehren und Lernen (ZLL) / Studierende und Wirtschaft
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