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610255 Sportmarketing/ Sportsponsoring (S) (SoSe 2021)
Contents, comment
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Der Seminar gibt einen Überblick über die theoretischen Grundlagen der Markenbildung, des Marketings und des Sponsorings als Instrumente der externen Unternehmenskommunikation.
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Dates ( Calendar view )
| Frequency | Weekday | Time | Format / Place | Period |
|---|
Subject assignments
| Module | Course | Requirements | |
|---|---|---|---|
| 61-OM-SpOe Sportökonomie | Sportmarketing/Sportsponsoring | Student information |
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- Type(s) / SWS (hours per week per semester)
- seminar (S) / 2
- Department
- Faculty of Psychology and Sports Science / Department of Sports Science
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