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610043 Sportmarketing (S) (WiSe 2006/2007)
Contents, comment
-
In dieser Veranstaltung werden strategische und operative Maßnahmen des Marketings in sporttypischen Settings wie die der Sportorganisationen, der kommerziellen Sportanbieter und der Sportindustrie behandelt. Die Übertragbarkeit auf weitere Branchen mit Sportbezug sind möglich. Innerhalb der marketingtypischen Aktionsparametern wird der Schwerpunkt auf den Bereich der Kommunkiationspolitik gelegt, in dem die Aspekte Public Relations, Werbung, Promotion und Sponsoring behandelt werden.
Von den Kursteilnehmern wird die Auseinandersetzung mit ausgewählten Texten und die Erstellung eines Marketing-Konzeptes auf der Grundlage der vermittelten Lehrinhalte erwartet.
Teaching staff
Dates ( Calendar view )
| Frequency | Weekday | Time | Format / Place | Period |
|---|
Subject assignments
| Degree programme/academic programme | Validity | Variant | Subdivision | Status | Semester | LP | |
|---|---|---|---|---|---|---|---|
| Sportwissenschaft / Master | (Enrollment until SoSe 2008) | OM; FW 5 | Pflicht | 3 | |||
| Sportwissenschaft / Master | (Enrollment until SoSe 2008) | PI; BWL 8 | Wahlpflicht | 3 |
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No eLearning offering available
- Address:
- WS2006_610043@ekvv.uni-bielefeld.de
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- If the reference number is used for several courses in the course of the semester, use the following alternative address to reach the participants of exactly this: VST_2404865@ekvv.uni-bielefeld.de
- Notes:
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- Last update basic details/teaching staff:
- Friday, December 11, 2015
- Last update times:
- Tuesday, July 11, 2006
- Last update rooms:
- Tuesday, July 11, 2006
- Type(s) / SWS (hours per week per semester)
- seminar (S) / 2
- Department
- Faculty of Psychology and Sports Science / Department of Sports Science
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- https://ekvv.uni-bielefeld.de/kvv_publ/publ/vd?id=2404865
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- ECTS points
- 3
- (Also refer to the credit information in connection with the subject assignments)
- ID
- 2404865
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