"Assignment 1. Prepare the social media communication campaign (and, if feasible, collect the social media platform analytics data).
Assignment 2. Prepare and run the online survey, analyse the data, and present the results in written format and in an in-class presentation.
Assignment 3. Group report(s) with (i) the final content of the social media campaign and online survey, (ii) the findings from the data analysis, and (iii) overall reflections on the findings, outcomes and experience of the practical project (number of pages per student to be determined)."