401045 BSc 45: Praxisfeld interne und externe Kommunikation im Gesundheitsmanagement (V+Ü) (SoSe 2010)
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Ziel
In dieser Veranstaltung sollen grundlegende Kenntnisse der internen und externen Managementkommunikation im Unternehmen vermittelt werden. Dabei stehen vor allem Marketing- und Integrationsinstrumente im Mittelpunkt, die in ihrer besonderen Bedeutung für die Managementkommunikation in Unternehmen des Gesundheitssektors dargestellt werden. Hinzu kommen Praxisvorträge zum Qualitätsmanagement und zum Bereich der integrierten Versor-gung (IV). Die Studierenden sollen in der Anwendung dieser Methoden vertraut gemacht werden.Inhalt
Interne Managementkommunikation:
• Strategien Marken- & Unternehmensführung in der IV
• Qualitätsmanagementsysteme
• Anwendung des QM in ambulanten und stationären Einrichtungen des Gesundheitswesens
Externe Managementkommunikation:
• Marktforschung und -analyse
• Marketing und Marktbearbeitung
• Zielgruppenanalyse
• Medienarbeit, Öffentlichkeitsarbeit
• Integration von Versorgungsprozessen
• Modelle der Versorgungsintegration
Teaching staff
Dates ( Calendar view )
| Frequency | Weekday | Time | Format / Place | Period | |
|---|---|---|---|---|---|
| weekly | Do | 14-18 | H6 | 12.04.-23.07.2010
not on: 5/13/10 / 6/3/10 |
|
| one-time | Fr | 10-12 | H8 | 18.06.2010 |
Examinations
| Date | Time | Format / Room | Comment about examination |
|---|---|---|---|
| Thursday, July 22, 2010 | 14-16 | U2-233 | |
| Thursday, July 22, 2010 | 14-16 | U2-223 |
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Subject assignments
| Degree programme/academic programme | Validity | Variant | Subdivision | Status | Semester | LP | |
|---|---|---|---|---|---|---|---|
| Gesundheitswissenschaften / Bachelor | (Enrollment until SoSe 2011) | BScMod10 | Pflicht | 4. | 6 | benotet |
Für diese Veranstaltung werden 6 ECTS-Punkte vergeben.
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- Additional notes on the electronic mailing lists
- Last update basic details/teaching staff:
- Friday, December 11, 2015
- Last update times:
- Wednesday, July 7, 2010
- Last update rooms:
- Wednesday, July 7, 2010
- Type(s) / SWS (hours per week per semester)
- lecture (V) + exercise (Ü) / 4
- Department
- School of Public Health
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- ECTS points
- 6
- (Also refer to the credit information in connection with the subject assignments)
- ID
- 16880996