312304 BI-Projektseminar Computergestütztes Marketing mit SAS (S) (SoSe 2005)
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Ziel dieser Veranstaltung ist die Vertiefung marketingrelevanten Wissens in Verbindung mit dem qualifizierten Einsatz von SAS oder Java. Zu diesem Zweck sind im Rahmen von Kleingruppen-Projekten (à 2 - 3 Studierenden) aktuelle Aufgabenstellungen aus dem Marketing zu lösen.
Die im Einzelnen zu durchlaufenden Projektschritte sind in regelmäßigen Abständen durch entsprechende Kurzvorträge zu dokumentieren und zur Diskussion zu stellen.
Bibliography
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Allgemeine Literatur:
Bishop, J. (2001): Java lernen, 2. Auflage, Addison-Wesley, München.Bell, D.; M. Parr (2003): Java für Studenten, 3. Aufl., Pearson Studium, München.
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Teaching staff
Dates ( Calendar view )
| Frequency | Weekday | Time | Format / Place | Period | |
|---|---|---|---|---|---|
| weekly | Fr | 8-10 | Unpublished | 15.04.-22.07.2005 |
Subject assignments
| Degree programme/academic programme | Validity | Variant | Subdivision | Status | Semester | LP | |
|---|---|---|---|---|---|---|---|
| Betriebswirtschaftslehre / Diplom | (Enrollment until SoSe 2005) | B4; B5 | HS |
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- Last update basic details/teaching staff:
- Friday, December 11, 2015
- Last update times:
- Wednesday, November 24, 2004
- Last update rooms:
- Wednesday, February 9, 2005
- Type(s) / SWS (hours per week per semester)
- seminar (S) / 3
- Department
- Faculty of Business Administration and Economics
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- ECTS points
- 5
- (Also refer to the credit information in connection with the subject assignments)
- ID
- 1116515
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