312307 E-Commerce and Internet Buying Behavior (S) (WiSe 2004/2005)
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Ziel dieses Seminars ist die wissenschaftliche Auseinandersetzung mit aktuellen Ansätzen aus dem Bereich des quantitativen Marketing als Grundlage einer modernen Managementunterstützung.
Im Rahmen der Veranstaltung sollen die in den einschlägigen Marketingvorlesungen gewonnenen Erkenntnisse vertieft und zu aktuellen Abhandlungen in international anerkannten Journalen und Textbüchern in Beziehung gesetzt werden.
Die in Einzelarbeit aufzubereitenden Themengebiete befassen sich insbesondere mit quantitativen Methoden und Modellen, die sich für den Einsatz im Rahmen des E-Commerce und zur Analyse des Kaufverhaltens im Internet eignen.
Dieses Seminar wird in englischer Sprache durchgeführt und wird geblockt im Dezember stattfinden. Aus organisatorischen Gründen können nur maximal 10 Themen vergeben werden.
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Teaching staff
Dates ( Calendar view )
| Frequency | Weekday | Time | Format / Place | Period | |
|---|---|---|---|---|---|
| weekly | Fr | 8-10 | Unpublished | 11.10.2004-04.02.2005 |
Subject assignments
| Degree programme/academic programme | Validity | Variant | Subdivision | Status | Semester | LP | |
|---|---|---|---|---|---|---|---|
| Betriebswirtschaftslehre / Diplom | (Enrollment until SoSe 2005) | B1; B2; B5; WP08 | Wahl | HS | |||
| Medienwissenschaft, interdisziplinäre / Master | (Enrollment until SoSe 2014) | Modul 5 | |||||
| Volkswirtschaftslehre / Diplom | (Enrollment until SoSe 2005) | V5; WP01; WP08 | Wahl | HS |
- Registered number: 9
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- WS2004_312307@ekvv.uni-bielefeld.de
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- Last update basic details/teaching staff:
- Friday, December 11, 2015
- Last update times:
- Tuesday, June 15, 2004
- Last update rooms:
- Tuesday, June 15, 2004
- Type(s) / SWS (hours per week per semester)
- seminar (S) / 2
- Department
- Faculty of Business Administration and Economics
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- ECTS points
- 4
- (Also refer to the credit information in connection with the subject assignments)
- ID
- 1096950