312301 Marketingforschung II (Analyse) (V) (WiSe 2003/2004)
Short comment
Contents, comment
-
Die Vorlesung behandelt die wichtigsten Methoden zur Auswertung von Marketingdaten und ist wie folgt gegliedert:
1. Grundlagen der Marketing-Datenanalyse (Einführende Bemerkungen, Prüfen von Zusammenhängen - Testen, Multiple Regression, Quantitative Prognoseverfahren)
2. Methoden zur multivariaten Analyse von Marketingdaten (Varianzanalyse, Diskriminanzanalyse, Faktorenanalyse, Kausalanalyse mit LISREL, Kontingenzanalyse, Korrespondenzanalyse, Clusteranalyse, Multidimensionale Skalierung, Conjointanalyse)Die Grundprinzipien der einzelnen Verfahren werden anhand von einfachen, "manuell" rechenbaren Datenbeispielen veranschaulicht.
Bibliography
-
Backhaus, K.; B. Erichson; W. Plinke; R. Weiber (1996): Multivariate Analyseverfahren, 8. Aufl., Berlin, Springer.
Fahrmeir, L.; A. Hamerle; G. Tutz (1996): Multivariate statistische Verfahren, 2. Aufl., Berlin, de Gruyter.
Green, P. E.; D. S. Tull; G. Albaum (1988): Research for Marketing Decisions, 5th Ed., Englewood Cliffs, Prentice-Hall.
Hammann, P.; B. Erichson (1994): Marktforschung, 3. Aufl., Stuttgart, Fischer (UTB).
Herrmann, A.; C. Homburg (2000) (Hrsg.): Marktforschung, 2. Aufl., Wiesbaden, Gabler.Weitere Literatur wird in der Vorlesung bekannt gegeben. Eine ausführliche Vorlesungsmitschrift steht zur Verfügung.
External comments page
Teaching staff
Dates ( Calendar view )
| Frequency | Weekday | Time | Format / Place | Period |
|---|
Subject assignments
| Degree programme/academic programme | Validity | Variant | Subdivision | Status | Semester | LP | |
|---|---|---|---|---|---|---|---|
| Betriebswirtschaftslehre / Diplom | (Enrollment until SoSe 2005) | B2; WP08 | Wahl | 4 | HS | ||
| Volkswirtschaftslehre / Diplom | (Enrollment until SoSe 2005) | WP08 | Wahl | 4 | HS | ||
| Wirtschaftswissenschaften / Bachelor | (Enrollment until SoSe 2005) | Nebenfach | Modul W1; Modul W2; Modul W4; Modul W5; Modul W6 | Wahl | 5. 6. | 4 | |
| Wirtschaftswissenschaften / Bachelor | (Enrollment until SoSe 2005) | Nebenfach | Modul W8 | Wahl | 5. 6. | 4 |
- Address:
- WS2003_312301@ekvv.uni-bielefeld.de
- This address can be used by teaching staff, their secretary's offices as well as the individuals in charge of course data maintenance to send emails to the course participants. IMPORTANT: All sent emails must be activated. Wait for the activation email and follow the instructions given there.
- If the reference number is used for several courses in the course of the semester, use the following alternative address to reach the participants of exactly this: VST_1071342@ekvv.uni-bielefeld.de
- Notes:
- Additional notes on the electronic mailing lists
- Last update basic details/teaching staff:
- Friday, December 11, 2015
- Last update times:
- Tuesday, July 22, 2003
- Last update rooms:
- Monday, June 9, 2003
- Type(s) / SWS (hours per week per semester)
- lecture (V) / 2
- Department
- Faculty of Business Administration and Economics
- Questions or corrections?
- Questions or correction requests for this course?
- Planning support
- Clashing dates for this course
- Links to this course
- If you want to set links to this course page, please use one of the following links. Do not use the link shown in your browser!
- The following link includes the course ID and is always unique:
- https://ekvv.uni-bielefeld.de/kvv_publ/publ/vd?id=1071342
- Send page to mobile
-
Click to open QR code
Scan QR code:
- ECTS points
- 4
- (Also refer to the credit information in connection with the subject assignments)
- ID
- 1071342