312301 Marketingmanagement II (V) (WiSe 2005/2006)
Contents, comment
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Die Vorlesung vermittelt wichtige Grundkenntnisse im Bereich der computerbasierten Entscheidungsunterstützung in Marketing und Marktforschung und ist wie folgt gegliedert:
- Einführung und Grundlagen aus der Informatik
- Informationsorientierte Ansätze (speziell MaIS, MIS)
- Modellorientierte Ansätze (speziell DSS)
- Wissensorientierte Ansätze (speziell XPS)
- Marketing im Internet
- Neuronale Netze und ihre Nutzung im Marketing
- Virtual-Reality-Ansätze im Marketing
Bibliography
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Chaffey, D.; R. Mayer; K. Johnston; F. Ellis-Chadwick (2001): Internet-Marketing, Pearson, München.
Gaul, W.; M. Both (1990): Computergestütztes Marketing, Berlin, Springer.
Gaul, W.; D. Baier (1994): Marktforschung und Marketing-Management, 2. Aufl., München, Oldenbourg.
Heinrich, L. J. (2002): Informationsmanagement, Planung, Überwachung und Steuerung der Informationsstruktur, 7. Aufl., München, Oldenbourg.
Hermanns, A.; V. Flegel (1992): Handbuch des Electronic Marketing, München, Beck.
Jaspersen, T. (1997): Computergestütztes Marketing, 2. verb. Aufl., München, Oldenbourg.
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Subject assignments
| Degree programme/academic programme | Validity | Variant | Subdivision | Status | Semester | LP | |
|---|---|---|---|---|---|---|---|
| Betriebswirtschaftslehre / Diplom | (Einschreibung bis SoSe 2005) | B1; B2; B4; B5; WP08 | Wahl | 4 | HS | ||
| Volkswirtschaftslehre / Diplom | (Einschreibung bis SoSe 2005) | V5; WP01; WP08 | Wahl | 4 | HS | ||
| Wirtschaftswissenschaften / Bachelor | (Einschreibung bis SoSe 2005) | Nebenfach | Modul W1; Modul W2; Modul W4; Modul W5; Modul W6 | Wahl | 5. 6. | 4 | Wahlfach: Marketing |
| Wirtschaftswissenschaften / Bachelor | (Einschreibung bis SoSe 2005) | Nebenfach | Modul W8 | Wahl | 5. 6. | 4 | Wahlfach: Marketing |
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- Vorlesung (V) / 2
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- Fakultät für Wirtschaftswissenschaften
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- ECTS points
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- 343986