610059 Technologiebasiertes Marketing (S) (SoSe 2012)

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Dieser Kurs ist eine Marketing-Einführung im Studienprofil „Psychologie und Bewegung“ und hat zum Ziel, die wirtschaftlichen Mechanismen auf die Berufsfelder des Studienprofils stärker zu beziehen.

Bibliography

Freyer, W.(2011). Sport-Marketing. Handbuch für marktorientiertes Management im Sport. Berlin.
Nufer, G./Bühler, A. (Hrsg.): Management und Marketing im Sport. Betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie. Berlin 2008.
Meffert, H. (2008): Marketing. Wiesbaden.

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Dates ( Calendar view )

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Subject assignments

Module Course Requirements  
61-P-SpM Sportmanagement Technologieorientiertes Marketing Study requirement
Student information

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Limitation of the number of participants:
Limited number of participants: 25
Address:
SS2012_610059@ekvv.uni-bielefeld.de
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Last update basic details/teaching staff:
Friday, December 11, 2015 
Last update times:
Monday, February 27, 2012 
Last update rooms:
Wednesday, October 19, 2011 
Type(s) / SWS (hours per week per semester)
seminar (S) / 2
Department
Faculty of Psychology and Sports Science / Department of Sports Science
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28682955