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610060 Einführung in das Sportmanagement (S) (WiSe 2006/2007)
Contents, comment
-
Das Seminar stellt eine Einführung in das Sportmanagement und ¿marketing dar. Neben Sportrechtevermarktung und ¿medien werden dabei Sponsoring, Eventmarketing und die vielfältige Ausschöpfung unterschiedlicher Sportmärkte betrachtet. Die Situation und Struktur der Profiligen, das Merchandising an ausgewählten Beispielen, Sporttourismus und kommerzielle Sportangebote sind dabei als Analyseschwerpunkte zu sehen.
Die Veranstaltung ist geöffnet für die Studierenden des Studiengangs BA GuM (Einschreibung ab WS 2005/06).
Bibliography
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Literatur: Krüger/Dreyer: Sportmanagement. München 2004
Teaching staff
Dates ( Calendar view )
| Frequency | Weekday | Time | Format / Place | Period | |
|---|---|---|---|---|---|
| wöchentlich | Do | 14-16 | S2-137 | 19.10.2006-08.02.2007 |
Subject assignments
| Degree programme/academic programme | Validity | Variant | Subdivision | Status | Semester | LP | |
|---|---|---|---|---|---|---|---|
| Sportwissenschaft / Bachelor | (Einschreibung bis SoSe 2008) | GUM; TdS 4 | Pflicht | 2 |
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- Registered number: 27
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- Last update basic details/teaching staff:
- Friday, December 11, 2015
- Last update times:
- Friday, April 28, 2006
- Last update rooms:
- Thursday, June 29, 2006
- Type(s) / SWS (hours per week per semester)
- Seminar (S) / 2
- Department
- Fakultät für Psychologie und Sportwissenschaft / Abteilung Sportwissenschaft
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- ECTS points
- 2
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- ID
- 2416120
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