401451 BSc 45: Praxisfeld interne u. externe Kommunikation im Gesundheitsmanagement (V) (SoSe 2011)

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Ziel:
In dieser Veranstaltung sollen grundlegende Kenntnisse der internen und externen Managementkommunikation im Unternehmen vermittelt werden. Dabei stehen vor allem Marketing und Integrationsinstrumente im Mittelpunkt, die in ihrer besonderen Bedeutung für die Managementkommunikation in Unternehmen des Gesundheitssektors dargestellt werden. Hinzu kommen Praxisvorträge zum Qualitätsmanagement und zum Bereich der integrierten Versorgung (IV). Die Studierenden sollen in der Anwendung dieser Methoden vertraut gemacht werden.

Inhalt:
1.) Interne Managementkommunikation:
- Strategien Marken- & Unternehmensführung in der IV
- Qualitätsmanagementsysteme
- Anwendung des QM in ambulanten und stationären Einrichtungen des Gesundheitswesens
2.) Externe Managementkommunikation:
- Marktforschung und -analyse
- Marketing und Marktbearbeitung
- Zielgruppenanalyse
- Medienarbeit, Öffentlichkeitsarbeit
- Integration von Versorgungsprozessen
- Modelle der Versorgungsintegration

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Subject assignments

Degree programme/academic programme Validity Variant Subdivision Status Semester LP  
Gesundheitswissenschaften / Bachelor (Enrollment until SoSe 2011) BScMod10 Pflicht 4. 6 benotet  

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Limited number of participants: 85
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SS2011_401451@ekvv.uni-bielefeld.de
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Last update basic details/teaching staff:
Friday, December 11, 2015 
Last update times:
Thursday, September 26, 2013 
Last update rooms:
Wednesday, June 8, 2011 
Type(s) / SWS (hours per week per semester)
lecture (V) / 4
Department
School of Public Health
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ECTS points
6
(Also refer to the credit information in connection with the subject assignments)
ID
22929244