312300 Marketingmanagement I (V) (SoSe 2005)

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Themenblock 1: Kommunikationspolitik

  • Verhaltenswissenschaftliche Grundlage der Kommunikationspolitik
  • Gestaltung von Werbemitteln
  • Werbewirkungsmessung
  • Mediaplanung
  • Statische und dynamische Werbebudgetplanung
  • Sonderformen der Kommunikationspolitik

Themenblock 2: Internationales Marketing

  • (wirtschaftliche) Bedeutung der Außenhandelsaktivitäten
  • Formen des Auslandsengagements von Unternehmen
  • Risiken des Auslandsengagements und deren Behandlung
  • Strategien der Internationalisierung
  • Einsatz des Marketinginstrumentariums
  • Organisation und Controlling im internationalen Marketing

Themenblock 3: Investitionsgütermarketing

  • Nachfrageorientierte Ansätze
  • Anbieterorientierte Ansätze
  • Interaktionsansätze
  • Preisfestsetzung im Investitionsgütermarketing

Requirements for participation, required level

Marketingplanung und Marketingtheorie

Bibliography

siehe http://www.wiwi.uni-bielefeld.de/~decker/

External comments page

http://www.wiwi.uni-bielefeld.de/~decker/

Teaching staff

Dates ( Calendar view )

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Examinations

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Subject assignments

Degree programme/academic programme Validity Variant Subdivision Status Semester LP  
Betriebswirtschaftslehre / Diplom (Enrollment until SoSe 2005) B2; B5; WP08 Wahl HS
Volkswirtschaftslehre / Diplom (Enrollment until SoSe 2005) V5; WP01; WP08 Wahl HS
Wirtschaftswissenschaften / Bachelor (Enrollment until SoSe 2005) Nebenfach Modul W8 Wahl 5. 6. 7  
Wirtschaftswissenschaften / Bachelor (Enrollment until SoSe 2005) Nebenfach Modul W1; Modul W2; Modul W4; Modul W5; Modul W6 Wahl 5. 6. 7  
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Registered number: 26
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SS2005_312300@ekvv.uni-bielefeld.de
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Last update basic details/teaching staff:
Friday, December 11, 2015 
Last update times:
Thursday, September 26, 2013 
Last update rooms:
Wednesday, November 24, 2004 
Type(s) / SWS (hours per week per semester)
lecture (V) / 4
Department
Faculty of Business Administration and Economics
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ECTS points
7
(Also refer to the credit information in connection with the subject assignments)
ID
1116496