312300 Marketingmanagement I (V) (SoSe 2005)
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Contents, comment
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Themenblock 1: Kommunikationspolitik
- Verhaltenswissenschaftliche Grundlage der Kommunikationspolitik
- Gestaltung von Werbemitteln
- Werbewirkungsmessung
- Mediaplanung
- Statische und dynamische Werbebudgetplanung
- Sonderformen der Kommunikationspolitik
Themenblock 2: Internationales Marketing
- (wirtschaftliche) Bedeutung der Außenhandelsaktivitäten
- Formen des Auslandsengagements von Unternehmen
- Risiken des Auslandsengagements und deren Behandlung
- Strategien der Internationalisierung
- Einsatz des Marketinginstrumentariums
- Organisation und Controlling im internationalen Marketing
Themenblock 3: Investitionsgütermarketing
- Nachfrageorientierte Ansätze
- Anbieterorientierte Ansätze
- Interaktionsansätze
- Preisfestsetzung im Investitionsgütermarketing
Requirements for participation, required level
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Marketingplanung und Marketingtheorie
Bibliography
External comments page
Teaching staff
Dates ( Calendar view )
| Frequency | Weekday | Time | Format / Place | Period |
|---|
Examinations
| Date | Time | Format / Room | Comment about examination |
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Subject assignments
| Degree programme/academic programme | Validity | Variant | Subdivision | Status | Semester | LP | |
|---|---|---|---|---|---|---|---|
| Betriebswirtschaftslehre / Diplom | (Enrollment until SoSe 2005) | B2; B5; WP08 | Wahl | HS | |||
| Volkswirtschaftslehre / Diplom | (Enrollment until SoSe 2005) | V5; WP01; WP08 | Wahl | HS | |||
| Wirtschaftswissenschaften / Bachelor | (Enrollment until SoSe 2005) | Nebenfach | Modul W8 | Wahl | 5. 6. | 7 | |
| Wirtschaftswissenschaften / Bachelor | (Enrollment until SoSe 2005) | Nebenfach | Modul W1; Modul W2; Modul W4; Modul W5; Modul W6 | Wahl | 5. 6. | 7 |
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- Notes:
- Additional notes on the electronic mailing lists
- Last update basic details/teaching staff:
- Friday, December 11, 2015
- Last update times:
- Thursday, September 26, 2013
- Last update rooms:
- Wednesday, November 24, 2004
- Type(s) / SWS (hours per week per semester)
- lecture (V) / 4
- Department
- Faculty of Business Administration and Economics
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- ECTS points
- 7
- (Also refer to the credit information in connection with the subject assignments)
- ID
- 1116496
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