312306 Information Retrieval im Marketingmanagement (S) (WiSe 2004/2005)
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Während quantitative Analysemethoden sowie computergestützte Marketinginformationssysteme schon seit Jahrzehnten erfolgreich in der Praxis eingesetzt werden, besteht in der Verwendung von Text Mining als Tool für das strategische Marketing (insbesondere im Bereich des Competitive Intelligence) derzeit große Aufbruchstimmung.
Dieses Seminar vermittelt erste Einblicke in dieses Zukunftsfeld der Marketingforschung.
Bibliography
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Allgemeine Literatur:
Baeza-Yates, R.; B. Ribeiro-Neto (1999): Modern information retrieval, ACM Press, New York.
Hair, J. F.; R. E. Anderson; R. L. Tatham; W. C. Black (1998): Multivariate Data Analysis, 5th Ed., Prentice-Hall, Upper Saddle River.
Tabachnick, B.G.; L. S. Fidell (2001): Using Multivariate Statistics, 4th Ed., Allyn and Bacon, Boston.Für Literaturangaben zu den einzelnen Themen siehe http://www.wiwi.uni-bielefeld.de/~decker/.
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| Frequency | Weekday | Time | Format / Place | Period |
|---|
Subject assignments
| Degree programme/academic programme | Validity | Variant | Subdivision | Status | Semester | LP | |
|---|---|---|---|---|---|---|---|
| Betriebswirtschaftslehre / Diplom | (Enrollment until SoSe 2005) | B1; B2; B5; WP08 | Wahl | HS | |||
| Medienwissenschaft, interdisziplinäre / Master | (Enrollment until SoSe 2014) | Modul 5 | |||||
| Volkswirtschaftslehre / Diplom | (Enrollment until SoSe 2005) | V5; WP01; WP08 | Wahl | HS |
- Registered number: 3
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- Last update basic details/teaching staff:
- Friday, December 11, 2015
- Last update times:
- Tuesday, June 15, 2004
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- Tuesday, June 15, 2004
- Type(s) / SWS (hours per week per semester)
- seminar (S) / 2
- Department
- Faculty of Business Administration and Economics
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- ECTS points
- 4
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- ID
- 1096938