610131 Sportsponsoring (S) (SoSe 2009)

Contents, comment

Das Seminar befasst sich mit dem Themenkomplex „Sponsoring im Sport“ im Spannungsfeld von Wirtschaft, Medien und Sport, wobei sowohl medienökonomische als auch marketingbezogene Betrachtungen dominieren.

Requirements for participation, required level

Ma OuM, IuB

Bibliography

Bagusat, A./ Marwitz, C.: Handbuch: Sponsoring. Berlin 2007.
Hermanns, A.: Sponsoring: Grundlagen, Wirkungen, Management, Markenführung. Vahlen 2007.

Teaching staff

Dates ( Calendar view )

Frequency Weekday Time Format / Place Period  

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Subject assignments

Degree programme/academic programme Validity Variant Subdivision Status Semester LP  
Sportwissenschaft / Master (Enrollment until SoSe 2014) IuB; P7 Pflicht 2  
Sportwissenschaft / Master (Enrollment until SoSe 2014) OM; SPW-2 Pflicht 2  

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Limitation of the number of participants:
Limited number of participants: 25
Address:
SS2009_610131@ekvv.uni-bielefeld.de
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Last update basic details/teaching staff:
Friday, December 11, 2015 
Last update times:
Wednesday, February 11, 2009 
Last update rooms:
Wednesday, February 11, 2009 
Type(s) / SWS (hours per week per semester)
seminar (S) / 2
Department
Faculty of Psychology and Sports Science / Department of Sports Science
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