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610058 Einführung in das Sportmangement (S) (SoSe 2006)
Contents, comment
-
Das Seminar stellt eine Einführung in das Sportmanagement und ¿marketing dar. Neben Sportrechtevermarktung und ¿medien werden dabei Sponsoring, Eventmarketing und die vielfältige Ausschöpfung unterschiedlicher Sportmärkte betrachtet. Die Situation und Struktur der Profiligen, das Merchandising an ausgewählten Beispielen, Sporttourismus und kommerzielle Sportangebote sind dabei als Analyseschwerpunkte zu sehen.
Die Veranstaltung ist geöffnet für die Studierenden des Studiengangs BA GuM (Einschreibung ab WS 2005/06).
Bibliography
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Literatur: Krüger/Dreyer: Sportmanagement. München 2004
Teaching staff
Dates ( Calendar view )
| Frequency | Weekday | Time | Format / Place | Period | |
|---|---|---|---|---|---|
| weekly | Di | 10-12 | C0-269 | 11.04.-11.07.2006 |
Subject assignments
| Degree programme/academic programme | Validity | Variant | Subdivision | Status | Semester | LP | |
|---|---|---|---|---|---|---|---|
| Sportwissenschaft / Bachelor | (Enrollment until SoSe 2008) | GUM; TdS 4 | Pflicht | 2 |
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- Registered number: 22
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- Last update basic details/teaching staff:
- Friday, December 11, 2015
- Last update times:
- Wednesday, May 17, 2006
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- Wednesday, May 17, 2006
- Type(s) / SWS (hours per week per semester)
- seminar (S) / 2
- Department
- Faculty of Psychology and Sports Science / Department of Sports Science
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