610045 Einführung in das Sportmanagement (S) (SoSe 2007)

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Das Seminar stellt eine Einführung in das Sportmanagement und -marketing dar. Ausgehend von den Grundlagen des Marketings und Managements erfolgt eine Übertragung und Spezifizierung dieses Wissens auf verschiedene Bereiche des Sports. Dabei wird sich zeigen, dass sich der Sport von anderen ökonomischen Feldern teilweise deutlich unterscheidet und besondere Eigentümlichkeiten aufweist. Themen der Veranstaltung sind u.a.: Sportrechtevermarktung, Sportmedien, Sponsoring, Eventmarketing, Personalmanagement in Vereinen, die Situation und Struktur der Profiligen, Merchandising und Trendsportarten.

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Subject assignments

Degree programme/academic programme Validity Variant Subdivision Status Semester LP  
Sportwissenschaft / Bachelor (Enrollment until SoSe 2008) GUM; TdS 4 Pflicht 3  
Veranstaltungen für Schülerinnen und Schüler    
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Registered number: 25
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Limitation of the number of participants:
Limited number of participants: 25
Address:
SS2007_610045@ekvv.uni-bielefeld.de
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Last update basic details/teaching staff:
Friday, December 11, 2015 
Last update times:
Thursday, November 2, 2006 
Last update rooms:
Tuesday, February 20, 2007 
Type(s) / SWS (hours per week per semester)
seminar (S) / 2
Department
Faculty of Psychology and Sports Science / Department of Sports Science
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ID
3614117