311107 Marketingplanung (V) (WiSe 2003/2004)
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Contents, comment
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Die Vorlesung vermittelt einen Eindruck von den Möglichkeiten der instrumentellen Entscheidungsunterstützung im Marketing und ist wie folgt gegliedert:
1. Begriffliche Grundlagen der Marketingplanung
2. Elemente der strategischen Planung
3. Marktsegmentierung
4. Produktpolitik
5. Preispolitik
6. Kommunikationspolitik
7. Modellierung von Preis- und Kommunikationswirkungen
8. Distributionspolitik
Bibliography
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Die grundlegende Literatur zur Vorlesung kann den entsprechenden Internetseiten des Lehrstuhls entnommen werden. Aktuelle Quellenverweise werden im Verlauf der Vorlesung gegeben.
Eine ausführliche Vorlesungsmitschrift steht zur Verfügung.
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Teaching staff
Dates ( Calendar view )
| Frequency | Weekday | Time | Format / Place | Period | |
|---|---|---|---|---|---|
| weekly | Do | 10:30-12:00 | Unpublished | 23.10.2003-06.02.2004 |
Subject assignments
| Degree programme/academic programme | Validity | Variant | Subdivision | Status | Semester | LP | |
|---|---|---|---|---|---|---|---|
| Betriebswirtschaftslehre / Diplom | (Enrollment until SoSe 2005) | B2 | Wahlpflicht | 4 | HS | ||
| Frauenstudien | (Enrollment until SoSe 2015) | ||||||
| Studieren ab 50 | |||||||
| Volkswirtschaftslehre / Diplom | (Enrollment until SoSe 2005) | WP01; V3 | Wahlpflicht | 4 | HS | ||
| Wirtschaftswissenschaften / Bachelor | (Enrollment until SoSe 2005) | Nebenfach | Modul W1; Modul W2; Modul W4; Modul W5; Modul W6 | Wahl | 5. 6. | 4 | |
| Wirtschaftswissenschaften / Bachelor | (Enrollment until SoSe 2005) | Nebenfach | Modul W8 | Wahl | 5. 6. | 4 |
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- Registered number: 50
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- Last update basic details/teaching staff:
- Friday, December 11, 2015
- Last update times:
- Tuesday, July 22, 2003
- Last update rooms:
- Monday, June 9, 2003
- Type(s) / SWS (hours per week per semester)
- lecture (V) / 2
- Department
- Faculty of Business Administration and Economics
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- ECTS points
- 4
- (Also refer to the credit information in connection with the subject assignments)
- ID
- 1071217
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