Das Seminar befasst sich mit den Grundlagen des Managements und Marketings von Sportorganisationen. Es werden Themen wie z.B. Sponsoring, Corporate Social Responsibility (CSR), Markenmanagement, Teamsportmanagement und Vermarktung und Controlling behandelt.
Frequency | Weekday | Time | Format / Place | Period |
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Module | Course | Requirements | |
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61-P-SpM Sportmanagement | Einführung in das Sportmanagement | Study requirement
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Student information |
61-PW-SM Sportmanagement | Organisationsmanagement und -marketing | Study requirement
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Student information |
61-W-SuEM Sport- und Eventmanagement | Einführung in das Sportmanagement | Study requirement
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Student information |
The binding module descriptions contain further information, including specifications on the "types of assignments" students need to complete. In cases where a module description mentions more than one kind of assignment, the respective member of the teaching staff will decide which task(s) they assign the students.
A corresponding course offer for this course already exists in the e-learning system. Teaching staff can store materials relating to teaching courses there: