Module 31-MM11 Marketing
Semester selection: SoSe 2026 WiSe 2025/2026 Previous...
Explanation regarding the elements of the module
Es sind drei Vorlesungen zu verschiedenen Themengebieten und die Praktische Übung zum Marketing zu belegen.
Marketing und Marktforschung (lecture)
No courses found
Praktische Übung zum Marketing (guided self-study o. internship / laboratory internship o. theory-in-practice course o. project o. exercise)
| Reference no. | Teaching staff | Topic | Type | Dates | My eKVV |
|---|---|---|---|---|---|
| 315010 | Westerheide | Praktische Übung zu MM11 - Marketing (Praktikum) | Pr |
|
Quantitative Methoden der Marketingforschung (lecture)
| Reference no. | Teaching staff | Topic | Type | Dates | My eKVV |
|---|---|---|---|---|---|
| 312104 | Decker | Quantitative Methoden der Marketingforschung (Marketing and Data Science) | V | Tue 10.30-12.00 in X-E0-236 [14.04.-21.07.2026] |
|
Sonderformen des Marketings (lecture)
| Reference no. | Teaching staff | Topic | Type | Dates | My eKVV |
|---|---|---|---|---|---|
| 312106 | Souka | Sonderformen des Marketings (Customer Experience Management) Course taught in English | V | Thu 16-18 in S1-209 [13.04.-24.07.2026] |
|
Links
- To student information page
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- Marketing und Marktforschung (lecture)
- Praktische Übung zum Marketing (guided self-study o. internship / laboratory internship o. theory-in-practice course o. project o. exercise)
- Quantitative Methoden der Marketingforschung (lecture)
- Sonderformen des Marketings (lecture)
Uses
- Business Administration and Economics / Master of Science (Enrollment from WiSe 12/13 onwards)
- Business Administration and Economics / Master of Science (Enrollment from WiSe 12/13 onwards) // Accounting, Taxes, Finance
- Business Administration and Economics / Master of Science (Enrollment from WiSe 12/13 onwards) // International Management and Economics
- Business Administration and Economics / Master of Science (Enrollment from WiSe 12/13 onwards) // Management, Innovation, Marketing
- Business Administration and Economics / Master of Science (Enrollment from WiSe 12/13 onwards) // Management Science
- Business Administration and Economics / Master of Science (Enrollment from WiSe 12/13 onwards) // Data Science