Der Kurs beschäftigt sich mit den theoretischen Grundlagen des Sponsorings und ihrer Anwendung. Eine Eintages-Exkursion ist zudem auch geplant.
Bagusat, A./ Marwitz, C.: Handbuch: Sponsoring. Berlin 2007.
Hermanns, A.: Sponsoring: Grundlagen, Wirkungen, Management, Markenführung. Vahlen 2007.
Frequency | Weekday | Time | Format / Place | Period | |
---|---|---|---|---|---|
weekly | Mo | 14-16 | T2-214 | 08.04.-19.07.2013
not on: 5/20/13 |
Module | Course | Requirements | |
---|---|---|---|
61-SPW-2 Sportmanagement | Sportsponsoring | Study requirement
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Student information |
The binding module descriptions contain further information, including specifications on the "types of assignments" students need to complete. In cases where a module description mentions more than one kind of assignment, the respective member of the teaching staff will decide which task(s) they assign the students.
Degree programme/academic programme | Validity | Variant | Subdivision | Status | Semester | LP | |
---|---|---|---|---|---|---|---|
Sportwissenschaft / Master | (Enrollment until SoSe 2014) | OM; SPW-2 | Pflicht | 2 |