311025 Marketingmanagement II (V) (WiSe 2001/2002)
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Contents, comment
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Die Vorlesung vermittelt wichtige Grundkenntnisse im Bereich der computerbasierten Entscheidungsunterstützung in Marketing und Marktforschung und ist wie folgt gegliedert:
''''''- Einführung und Grundlagen aus der Informatik
- Informationsorientierte Ansätze (speziell MaIS, MIS)
- Modellorientierte Ansätze (speziell DSS)
- Wissensorientierte Ansätze (speziell XPS)
- Marketing im Internet
- Neuronale Netze und ihre Nutzung im Marketing
- Virtual-Reality-Ansätze im Marketing
Bibliography
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Gaul, W.; M. Both (1990): Computergestütztes Marketing, Berlin, Springer
Gaul, W.; D. Baier (1994): Marktforschung und Marketing-Management, 2.Aufl., München, Oldenbourg
Heinrich, L.J. (1996): Informationsmanagement, Planung, Überwachung und Steuerung der Informationsstruktur, München, Oldenbourg
Hermanns, A.; V. Flegel (1992): Handbuch des Electronic Marketing, München, Beck
Jaspersen, T. (1994): Computergestütztes Marketing, München, Oldenbourgsowie verschiedene Zeitschriftenbeiträge zu aktuellen Themen
Eine ausführliche Vorlesungsmitschrift steht zur Verfügung.
Teaching staff
Dates ( Calendar view )
| Frequency | Weekday | Time | Format / Place | Period | |
|---|---|---|---|---|---|
| weekly | Do | 16-18 | H9 | - |
Subject assignments
| Degree programme/academic programme | Validity | Variant | Subdivision | Status | Semester | LP | |
|---|---|---|---|---|---|---|---|
| Betriebswirtschaftslehre / Diplom | (Enrollment until SoSe 2005) | - | WP08; WP03 | Wahlpflicht | - | - | HS |
| Betriebswirtschaftslehre / Diplom | (Enrollment until SoSe 2005) | - | B1; B2 | Wahl | - | - | HS |
| Volkswirtschaftslehre / Diplom | (Enrollment until SoSe 2005) | - | WP08; WP03 | Wahlpflicht | - | - | HS |
| Volkswirtschaftslehre / Diplom | (Enrollment until SoSe 2005) | - | V3 | Wahl | - | - | HS |
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- Friday, December 11, 2015
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- lecture (V) / 2
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- Faculty of Business Administration and Economics
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- ECTS points
- 4
- (Also refer to the credit information in connection with the subject assignments)
- ID
- 1015612
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