Every semester
10 Credit points
For information on the duration of the modul, refer to the courses of study in which the module is used.
In this module, you will acquire specialist skills in sports management and marketing, event management and economics. You will also acquire specialist skills in sports-related communication and digital expertise. The coursework (presentation and classroom-based tasks) is aimed at acquiring oral and written communication skills as well as planning skills, personal responsibility and the ability to work in a team. You will acquire methodological skills and sharpen your judgement skills both in the courses and in the coursework. The final examination (written exam) focuses primarily on the specialist skills you have acquired and on your written communication skills.
You demonstrate the acquisition of these competences by showing your knowledge and understanding of the issues dealt with in the courses either in an oral examination or in a written examination.
In the courses of this module, you will deal theoretically with central questions of sports and event management and sports marketing. The focus of the course "Organisational Management and Marketing" is on the sport-related fundamentals of marketing, organisation and management of professional and popular sport.
In the course "Event Management", students learn about forms of sports event organisation in theory and practice and analyse them on the basis of sociological, psychological and economic models. The course "Sports Communication and Digital Media" focuses on the communication of companies and organisations in the sports environment. Special attention is paid to the forms and channels of communication that are undergoing a digital transformation.
—
—
Module structure: 3 SL, 1 bPr 1
| Allocated examiner | Workload | LP2 |
|---|---|---|
|
Teaching staff of the course
Event management
(seminar)
The seminar is designed in such a way that each participant completes a course assignment. The coursework serves to demonstrate a reflective and discursive attitude to the topics covered in the course and has a practising and deepening character with regard to the competences anchored in the module. An academic achievement is the completion of an assignment for practice purposes. Such assignments may include: preparing minutes of a meeting, an abstract of a short text, an essay, preparing a contribution to a meeting or a presentation, solving application tasks, moderating a discussion group or similar. The following applies to all contributions: Students may be required to submit written contributions totalling a maximum of 1800 words or oral contributions totalling a maximum of 30-40 minutes in this course. |
see above |
see above
|
|
Teaching staff of the course
Organisational management and marketing
(seminar)
see above. |
see above |
see above
|
|
Teaching staff of the course
Sports communication and digital media
(seminar)
see above. |
see above |
see above
|
The examination can take the form of a 20-minute oral examination covering the whole course or a 60-minute written examination.
| Degree programme | Version | Profile | Recommended start 3 | Duration | Mandatory option 4 |
|---|---|---|---|---|---|
| Sports Science / Bachelor of Arts [FsB vom 03.05.2023 mit Berichtigung vom 16.05.2023 und Änderungen vom 10.12.2024 und 17.12.2024] | Bachelor with One Core Subject (Academic) | Psychology and Exercise | 1. o. 2. | 2 semesters | Obligation |
| Sports Science / Bachelor of Arts [FsB vom 03.05.2023 mit Berichtigung vom 16.05.2023 und Änderungen vom 10.12.2024 und 17.12.2024] | Bachelor with One Core Subject (Academic) | Economy and Society | 1. o. 2. | 2 semesters | Obligation |
The system can perform an automatic check for completeness for this module.