402342 Cross-cultural and international perspectives for evidence-based health campaigns (S) (WiSe 2024/2025)

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Für diese Veranstaltung wird es ein Platzverteilungsverfahren geben. Der Anmeldezeitraum ist vom 05.09. - 29.09.24

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The module aims to teach the planning of health communication campaigns with the help of four international case studies. On the basis of a practice- and research-oriented framework, students apply theoretical knowledge from previous seminars, become sensitized to culturally shaped perceptions of health and disease, deal with diverse media use and communication behaviors, develop target group and context-specific communication measures and critically reflect on them with regard to their implementation.
Learning objectives
• Knowing and applying the steps of evidence-based health campaign planning
• Analysing health problems of the case studies in their specific context and relating them to theoretical models
• Developing and justifying practical, culturally sensitive health campaign approaches with an evaluation concept
• Presenting steps of campaign development and its final concept in English
• Reflecting on own concepts of health/disease and communication patterns and valuing perceptions different than their own

Teaching staff

Dates ( Calendar view )

Frequency Weekday Time Format / Place Period  
weekly Di 8-12 X-B3-117 07.10.2024-31.01.2025

Subject assignments

Module Course Requirements  
40-MPH-8l Evidence-based, target group-oriented strategic communication campaigns MPH-8l strategic communication campaigns Study requirement
Graded examination
Student information

The binding module descriptions contain further information, including specifications on the "types of assignments" students need to complete. In cases where a module description mentions more than one kind of assignment, the respective member of the teaching staff will decide which task(s) they assign the students.

3 Studienleistungen (Campaign planning in groups and presentation of step-by-step planning (2 Studienleistungen) and presentation of final campaign concept (1 Studienleistung))
Prüfungsleistung: Hausarbeit

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WS2024_402342@ekvv.uni-bielefeld.de
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Last update basic details/teaching staff:
Wednesday, July 17, 2024 
Last update times:
Friday, July 19, 2024 
Last update rooms:
Friday, July 19, 2024 
Type(s) / SWS (hours per week per semester)
S / 4
Language
This lecture is taught in english
Department
School of Public Health
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474804153