402342 Cross-cultural and international perspectives for evidence-based health campaigns (S) (WiSe 2022/2023)

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The module aims to teach the planning of health communication campaigns with the help of four international case studies. On the basis of a practice- and research-oriented framework, students apply theoretical knowledge from previous seminars, become sensitized to culturally shaped perceptions of health and disease, deal with diverse media use and communication behaviors, develop target group and context-specific communication measures and critically reflect on them with regard to their implementation.
Learning objectives
• Knowing and applying the steps of evidence-based health campaign planning
• Analysing health problems of the case studies in their specific context and relating them to theoretical models
• Developing and justifying practical, culturally sensitive health campaign approaches with an evaluation concept
• Presenting steps of campaign development and its final concept in English
• Reflecting on own concepts of health/disease and communication patterns and valuing perceptions different than their own

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Dates ( Calendar view )

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Subject assignments

Module Course Requirements  
40-MPH-8d Prävention und Gesundheitsförderung MPH 35: Prävention und Gesundheitsförderung Study requirement
Graded examination
Student information
40-MPH-9 Ergänzungsmodul Gesundheitswissenschaften Seminar 3 Study requirement
Ungraded examination
Student information

The binding module descriptions contain further information, including specifications on the "types of assignments" students need to complete. In cases where a module description mentions more than one kind of assignment, the respective member of the teaching staff will decide which task(s) they assign the students.

3 Studienleistungen (Campaign planning in groups and presentation of step-by-step planning (2 Studienleistungen) and presentation of final campaign concept (1 Studienleistung))
Prüfungsleistung: Hausarbeit (Anmeldung bis 24.01.2023, Abgabe: 12.03.2023)

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Registered number: 11
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WS2022_402342@ekvv.uni-bielefeld.de
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11 Students to be reached directly via email
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Last update basic details/teaching staff:
Wednesday, December 14, 2022 
Last update times:
Wednesday, August 10, 2022 
Last update rooms:
Wednesday, August 10, 2022 
Type(s) / SWS (hours per week per semester)
S / 4
Language
This lecture is taught in english
Department
School of Public Health
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365345903