270178 Web 2.0. - Editing and Distribution (BS) (WiSe 2010/2011)

In the first part of the seminar you will get an introduction to digital video editing software (e.g. adobe premiere pro CS4) in order to continue the editing work of the advertising film. In the second part of the seminar I will give a short introduction to the term web 2.0 and social network sites. It will be discussed which challenges and potentials these SNS constructions have upon digital culture (distribution of advertising material etc.). Furthermore, disadvantages of privacy surveillance and publication rights will be considered in this discourse, too.

Teilnahmevoraussetzungen, notwendige Vorkenntnisse

Only for students who have been attending the seminar "Roll it! Advertising Psychology" in SS 2010.