300277 Social Network Analysis: Concepts and Applications (S) (SoSe 2017)

Social Network Analysis: Concepts and Applications

Mo 14-16 Ilan Talmud (contact: talmud@soc.haifa.ac.il)

Over the last two decades, there has been a dramatic growth and progression in the use of network theory and analysis across social sciences. This course provides an overview of social network analysis, and coming up with an analytical summary of the basic assumptions, concepts, goals, and modes of data gathering, and explanatory mechanisms prevalent in the field. The class will survey and demonstrate applications of network models of social structure to online networks, online and offline community engagement, inequality in labor market and in business arenas, investments under uncertainty, political networks and social capital.

Conditions for Participation:
 6 excerpts from class readings (1 page each)
 1 oral résumé (5’) of the last class

Introduction: Elements of Network Theory Demonstrating analytically and graphically applications and relevance of social network analysis using Software UCINET 6.
A short animation of global networks: Network Earth.
https://www.youtube.com/watch?v=xZ3OmlbtaMU

Network Analytics 1: : Kadushin, C. (2004) Introduction to Social Network Theory Chapter 2. “Some Basic Network Concepts and Propositions

Network Analytics 2: Monge,P. and N. Contractor (2003). Theories of Communication Networks. Ch. 2: Network Concepts, Measures, and the MTML Analytic Framework.

Markets as Networks 1 : Bridging Social Capial (Labor market)
Granovetter, M.S. (1973). The strength of weak ties, American Journal of Sociology. 76: 1360-1380.
Markets as Networks 2 Production Markets Burt, R. S. (1992), “The Social Structure of the Competition”, Pp. 57-91 in Networks and Organizations, edited by N. Nohria and R. Eccles, Boston: Harvard Business School Press.

Markets as Networks 3 : Binding Social Capital
Nahapiet, J. and S., Ghoshal (1998), “Social Capital, Intellectual Capital, and the Organizational Advantage”, Academy of Management Review 23 (2): 242-266.

Market as Neyworks 4: Embedding Relations Uzzi, B. (1997), “Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness”, ASQ 42: 35-67.

Do Social Networks Exacerbatrs Inequality ?.
Lin, Nan (1999). “Social Networks and Status Attainment”, Annual Review of Sociology 25: 467-487 or Chapter 6 in Lin (2000). Pp. 29-79 Social Capital: A Theory of Social Structure and Action. Cambridge University Press
Ibarra, H. (1993). “Personal networks of women and minorities in management: A conceptual framework” Academy of Management Review, 18: 56

Online Social Networks: Implications for Civic Engagement and Inquality
Gustavo Mesch and Ilan Talmud (2010). “Internet Connectivity, Community Participation, and Place Attachment: A longitudinal Study, Amerian Behavioral Scientist. 53 1095-1110.
Wellman, B. A. Quan Haase, J. Witte, and K., Hampton (2001). "Does the Internet Increase, Decrease, or Supplement Social Capital?" American Behavioral Scientist 45 (3): 436-455. http://www.chase.utoronto.ca/~wellman/publications/index.htm

Summary and Discussion

Introduction: Elements of Network Theory
Demonstrating analytically and graphically applications and relevance of social network analysis using Software UCINET 6.

A short animation of global networks:
Network Earth.
https://www.youtube.com/watch?v=xZ3OmlbtaMU

Classic theeories:
Simmel, G. (1922). The web of group affiliations. In K. Wolff (Ed.), Conflict and the web of group affiliations (pp. 125-95). Glencoe, IL: Free Press.

Bourdieu, P. (1985) "The Forms of Social Capital," in Handbook of Theory and Research for the Sociology of Education. Edited by Richardson J.G.. New York: Greenwood
Contemporary Aproach
Wellman, Barry. 1988. "Structural Analysis: From Method and Metaphor to Theory and Substance". In Barry. Wellman and S. D. Berkowitz (eds.) Social Structures: A Network Approach. Pp. 19-61. Cambridge: Cambridge University Press.
Kadushin, C. (2004) Introduction to Social Network Theory Chapter 2. “Some Basic Network Concepts and Propositions”.

Monge,P. and N. Contractor (2003). Theories of Communication Networks. Ch. 2: Network Concepts, Measures, and the MTML Analytic Framework.

S. Wasserman and K. Faust, Social Network Analysis: Methods and Applications, 1994. A comprehensive summary Ch1. Ch. 2.

Robert A. Hanneman and Mark Riddle, Introduction to Social Network Methods,
http://faculty.ucr.edu/~hanneman/nettext/
Could be downloaded as:
(http://faculty.ucr.edu/~hanneman/nettext/Introduction_to_Social_Network_Methods.pdf)

From Community to the Emergence of Networked Society
Wellman, Barry (2006). Little Boxes, Glocalization, and Networked Individualism. http://calchong.tripod.com/sitebuildercontent/sitebuilderfiles/LittleBoxes.pdf. Pp 1-12.
Wellman. B. (1979) “The Community Question: The Intimate Networks of East Yorkers” American Journal of Sociology Vol. 84, No. 5 (Mar., 1979), pp. 1201-1231
Castelles, M. (1996) . The Rise of Network Society. [Vol. 1 of The Information Age: Economy, Society and Culture]. Oxford, Blackwell: Chs. 5, 6.
Markets as Networks 1 : Bridging Social Capial
Granovetter, M.S. (1973). The strength of weak ties, American Journal of Sociology. 76: 1360-1380.
Weimann, Gabriel. 1982. "On the Importance of Marginality: One More Step Into the Tow-Step Flow of Communication". American Sociological Review. Vol. 47: 764-773.
Burt, R. S. (1992), “The Social Structure of the Competition”, Pp. 57-91 in Networks and Organizations, edited by N. Nohria and R. Eccles, Boston: Harvard Business School Press.
Markets as Networks 2 : Embedding Relations and Binding Social Capital
Nahapiet, J. and S., Ghoshal (1998), “Social Capital, Intellectual Capital, and the Organizational Advantage”, Academy of Management Review 23 (2): 242-266.

Uzzi, B. (1997), “Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness”, ASQ 42: 35-67.

Uzzi, B. (1996), “The Sources and Consequences of Embeddedness for the Economic Performance of Organizations: The Network Effect” ASR 61 (4) : 674-698.

Do Social Networks Exacerbatrs Inequality ?.
Lin, Nan (1999). “Social Networks and Status Attainment”, Annual Review of Sociology 25: 467-487 or Chapter 6 in Lin (2000). Pp. 29-79 Social Capital: A Theory of Social Structure and Action. Cambridge University Press
Ibarra, H. (1993). “Personal networks of women and minorities in management: A conceptual framework” Academy of Management Review, 18: 56

Online Social Networks 1:
Expanding sociability, better supervision, or alienation and loneliness??

Mesch, Gustavo and Ilan Talmud. (2006). "The Quality of Online and Offline Relationships, the role of multiplexity and duration". The Information Society, 22(3).
22. http://soc.haifa.ac.il/~talmud/pdf/The%20Quality%20of%20Online%20and%20Offline%20Relationships1.pdf

Mesch Gustavo and Ilan Talmud. (2006). "Online Friendship Formation, Communication Channels, and Social Closeness". International Journal of Internet Sciences. 1, 1, 29-44.

Weixu Lu and Keith N Hampton (2016). "Beyond the power of networks: Differentiating network structure from social media affordances for perceived social support" New Media & Society1– -19

Online Social Networks 2: Implications for Civic Engagement and Inquality

Gustavo Mesch and Ilan Talmud (2010). “Internet Connectivity, Community Participation, and Place Attachment: A longitudinal Study, Amerian Behavioral Scientist. 53 1095-1110.

Bimber, B. (1999), “The Internet and Citizen Communication with Government: Does the Medium Matter?” Political Communication 16:409-428.
Wellman, B. A. Quan Haase, J. Witte, and K., Hampton (2001). "Does the Internet Increase, Decrease, or Supplement Social Capital?" American Behavioral Scientist 45 (3): 436-455. http://www.chase.utoronto.ca/~wellman/publications/index.htm