Reinhold Decker, born in 1960, holds a master’s degree (diploma in German) in business engineering with a focus on OR/informatics (graduated in 1988). In 1993, he received his Ph.D. in economics from the University of Karlsruhe (KIT) and in 1997 he completed his postdoctoral habilitation, focusing on quantitative business data analysis in both cases. Since 1997, he has been Professor of Business Administration at Bielefeld University with a special focus on marketing and market research.

Visiting appointments have taken him to the University of Vienna (1997), the Academy of Economics Moscow (2000, 2001, 2003), the University of Veliko Turnovo, Bulgaria (2001), the Universidade NOVA de Lisboa, Portugal (2006), the Université Paris III – Sorbonne Nouvelle (2010) and the University of Maryland, USA (2010). In 2013, he held a guest lectureship at Steinbeis University Berlin.

From October 2012 to September 2015, Reinhold Decker was Vice-rector for Finance and Resources and from October 2015 to November 2019 he was Vice-rector for Information Management. Since December 2019, he has been Vice-rector for Information Infrastructure and Business Relations. Since 2005 he has also been the scientific director of the interdisciplinary initiative Bielefeld 2000plus – Research Projects on the Region.

Reinhold Decker is the author and co-author of numerous articles on marketing and data analysis in scientific journals, conference proceedings and edited volumes, as well as the author and co-editor of scientific works on related topics. The results of his research have been published in approximately 240 journals, conference proceedings and books. The former include, among others, Business and Information Systems Engineering, Central European Journal of Operations Research, International Journal of Market Research, International Journal of Research in Marketing, Journal of Business Research, Journal of Consumer Behaviour, Journal of Marketing Research, Journal of Neuroscience, Psychology, and Economics, Journal of Product Innovation Management, Journal of Product and Brand Management, as well as Review of Managerial Science.

He was or is a member of various national and international scientific societies (in some cases as a member of the board of directors, the presidium, or the advisory board) and he served on the editorial boards of international journals. Reinhold Decker has been a reviewer for numerous international scientific journals, societies, and organisations. He was also a member of the scientific programme committees of several national and international conferences.

His current research focuses on the development and empirical testing of methods and models for the extraction and analysis of consumer data, especially from social media, as well as the data-driven and consumer-centred development of (smart) products and services.

Current research topics

Analysis and modeling of buying behavior
Analysis of Brand Images
Data analysis and data mining in marketing
Data and Web Mining in Marketing
Internet-based preference measurement and new product development
Marketing for Smart Systems
Social Media Analysis

Memberships and Functions

Member of the Scientific Council of the journal Argumenta Oeconomica Cracoviensia (since 2013)
Member of the Editorial Board (Associate Editor) of the journal Behaviormetrika (since 2012)
Member of the Editorial Board of the Springer Series Studies in Classification, Data Analysis, and Knowledge Organization (since 2004)
Scientific Director of BI2000plus - Forschungsprojekte zur Region (in German) (since 2005)
Member of the Bielefeld Graduate School of Economics and Management (BiGSEM) (since 2002)

Vice President of the European Association for Data Science – EuADS (2018-2022)
Associate Editor of the journal Review of Managerial Science (2018-2022)
Member of the Editorial Board of the journal Data (2017-2022)
Member of the Advisory Board of the Gesellschaft für Klassifikation e.V. (GfKl) (2016-2019)

Member of the Managing Board of the European Association for Data Science – EuADS (2017-2018)
Member of the Editorial Board of the journal Review of Managerial Science (2006-2018)
Member of the Managing Board of the Gesellschaft für Klassifikation e.V. (GfKl) (vice president 2004-2016)
Member of the Scientific Advisory Council of the Econ Biz - Virtuelle Fachbibliothek Wirtschaftswissenschaften (2004-2010)
Member of the Council of the International Federation of Classification Societies (IFCS) (2006-2008)
Member of the Finance Committee of the International Federation of Classification Societies (IFCS) (2005-2008)

Member of several Conference Program Committees of the Gesellschaft für Klassifikation e.V. (GfKl)
Organizer and Chairman of Sections on Marketing, Marketing Research and Retail at GOR-, GfKl-, DStatG-, and IFCS-Conferences
Member of the Scientific Program Committee of the 5th European Conference on Data Analysis (Paderborn, 2018)
Member of the Scientific Program Committee of the 12th CeBiTec Symposium Big Data in Medicine and Biotechnology (Bielefeld, 2018)
Member of the Scientific Program Committee of the 3rd European Conference on Data Analysis (Colchester, 2015)
Member of the Scientific Program Committee of the 2nd European Conference on Data Analysis (Bremen, 2014)
Member of the Scientific Program Committee of the 1st European Conference on Data Analysis (Luxemburg, 2013)
Member of the Scientific Program Committee of the IEEE International Workshop on Data Mining for Service (Brussels, 2012).
Member of the Scientific Program Committee of the 2012 IEEE World Congress on Computational Intelligence (Brisbane, 2012)
Member of the Scientific Program Committee of the Joint Conference of the German Classification Society (GfKl), the IFCS and the German Association for Pattern Recognition (DAGM), Frankfurt (2011)
Co-Chair of the Scientific Program Committee of the 2nd Bilateral German-Polish Symposium on Data Analysis and its Applications – GPSDAA 2011, Cracow (2011)
Member of the Scientific Program Committee of the IEEE International Workshop on Data Mining for Service (DMS2010), Sydney (2010)
Member of the Scientific Program Committee of the Joint Meeting GfKl - CLADAG 2010, Florenz (2010)
Member of the Scientific Program Committee of the 3rd German-Japanese Workshop on "Advances in Data Analysis and Related New Technologies and Applications", Karlsruhe (2010)
Member of the Scientific Program Committee of the 3rd Symposium 2009 on "Entrepreneurship - Innovation - Marketing Interface", Cottbus
Member of the Scientific Program Committee of the IFCS 2009 Conference, Dresden
Member of the Scientific Program Committee of the 8th International Marketing Trends Congress, 2009, Paris
Member of the Scientific Program Committee of the GfKl-Jahrestagung 2008, Hamburg
Member of the Scientific Program Committee of the Colloque «Langue, Economie, Gestion» 2008, Paris
Member of the Scientific Program Committee of the 7th International Marketing Trends Congress, 2008, Venedig
Chairman of the Program Committee of the GfKl-Jahrestagung 2006, Berlin and of the GfKl-Jahrestagung 2007, Freiburg
Co-organizer of the Japanese-German Symposium on Classification 2005, Tokyo, Japan and of the German Japanese Symposium on Classification 2006, Berlin
Member of the Scientific Program Committee of the IFCS 2006 Conference, Ljubljana, Slovenia
Co-organizer of the Scientific Colloquium "Data Analysis and Decision Support" in Karlsruhe, 2005
Local Organizer of the 23rd International Annual Conference (1999) of the Gesellschaft für Klassifikation e.V. (GfKl)

Member of Inititative Pro Bielefeld e.V. (since 2005 and since 2022 as a member of the Managing Board)
Member of the Steering Committee of Nachhaltigkeitsstrategie für Bielefeld (2017-2019)
Member of the Jury of the OWL-Innovationspreis Marktvisionen 2017 and 2019
Chairman of the Project BWL in OWL II (2007-2009, with Prof. Dr. H. Jahnke)
Chairman of the Project BWL in OWL (2004-2007)
Member of the Advisory Council of Inititative Pro Mittelstand (2005-2006)
Member of the Advisory Council of the network OWL Maschinenbau e.V. (in German) (2004-2006)
Chairman of the Board of the Gesellschaft zur Förderung des Forschungs- und Technologietransfers in der Universität Bielefeld e.V. (GFT) (1999-2006)
Spokesman of the Board of the Shareholders' Meeting of the IIT GmbH (Institut für Innovationstransfer) at Bielefeld University(1999-2006)
Member of the Scientific Board and shareholder of SciCon - Scientific Consulting Ltd., Karlsruhe - Bern - Bielefeld (1995-2004)

Member of the Verband der Hochschullehrer für Betriebswirtschaft (VHB) e.V.
Member of the Gesellschaft für Operations Research (GOR) (in German)
Member of the Gesellschaft für Klassifikation e.V. (GfKl)
Member of the Universitätsgesellschaft Bielefeld (in German)

Referee Activities:
DFG – German Research Foundation
ÖNB – Central Bank of the Republic of Austria
SNF – Swiss National Science Foundation

Academy of Marketing Science Review (AMS Review)
Advances in Data Analysis and Classification (ADAC)
Applied Stochastic Models in Business and Industry (ASMBI)
Archives of Data Science
Die Unternehmung – Swiss Journal of Business Research and Practice
Enformatika – Journal of Data Science
European Marketing Academy (EMAC)
Gesellschaft für Klassifikation (GfKl)
International Federation of Classification Societies (IFCS)
International Journal of Research in Marketing (IJRM)
Journal of Business Research (JBR)
Journal of Product Innovation Management
Journal of the Spanish Society of Statistics and Operations Research (TOP)
Marketing – Journal of Research and Management (JRM)
Marketing Review St. Gallen (MRSG)
Marketing – Zeitschrift für Forschung und Praxis (ZFP)
OR Spectrum – Quantitative Approaches in Management
Review of Managerial Science (RMSC)
Società Italiana di Statistica (SIS)
Sport und Gesellschaft – Sport and Society (SuG)
Statistical Methods and Applications (SMA)
Zeitschrift für Betriebswirtschaft (ZfB)
Zeitschrift für betriebswirtschaftliche Forschung (zfbf)
Zeitschrift für Planung & Unternehmenssteuerung (ZP)

Prof. Dr. Reinhold Decker

Contact

1. Rectorat

2. Faculty of Business Administration and Economics / Chair of Business Administration: Marketing

3. Faculty of Business Administration and Economics / Chair of Business Administration: Marketing

4. Faculty of Business Administration and Economics / Department Management Science & Business Analytics

5. Faculty of Business Administration and Economics / Institut für Technologische Innovation, Marktentwicklung und Entrepreneurship

6. Centre of Statistics

7. Scientific Data Services / Bielefeld Center for Data Science (BiCDaS)

8. Bielefeld University Press BiUP / Steering Committee

9. Faculty of Business Administration and Economics / BIGSEM - Bielefeld Graduate School of Economics and Management / BIGSEM - Faculty Members

10. Bielefeld Graduate School in Theoretical Sciences / Members - Professors

11. Zentrum für Unternehmensgründung (ZUg)

Module Designee for

Curriculum Vitae

Current research topics

Memberships and Functions

Sidebar

Research

Teaching

Curriculum Vitae

Error found?

My PEVZ

Quick Links